Website visitors tend to be happier and more engaged with websites that provide an intuitive user experience, including making it simple for them to complete important tasks such as subscribing to newsletters or making transactions.
An optimal user experience should be at the core of every online business’s objectives; unfortunately, many don’t understand its significance.
1. It Increases Conversions
People tend to engage more easily with brands that provide a positive user experience. If their website is user-friendly and visually pleasing with quick loading times, visitors are more likely to stay and convert.
Friction in design can significantly diminish user experiences and raise bounce rates, such as excessive form fields or extra copy that distract users from taking desired actions. Poor visual organization can also cause friction; one test participant accidentally hit Newegg’s sorting tool due to it being placed too closely to product list items with only 1.1mm spacing between it and them on its homepage.
An adverse user experience can adversely impact a brand, turning away potential customers and diminishing its credibility. Luckily, improving UX can be done easily by eliminating design friction; here are some ideas on how you can do just that:
2. It Increases Loyalty
An organization that prioritizes user experience will build customer loyalty. Customers will return to the site, recommend it to others and become brand advocates forrester Research has found that businesses who prioritize user experience have lower customer acquisition costs and higher retention rates.
Visitors who encounter a website that is hard to use, slow to load or appears outdated often leave quickly. On the other hand, users who discover one with intuitive navigation and appealing visuals often stick around longer and engage more fully with its content.
An improved brand perception leads to greater customer loyalty and business expansion, ultimately driving customer growth. A company’s ability to offer an enjoyable user experience is vital in expanding its business, loyal customers are the foundation of any thriving enterprise and without them it would not survive.
3. It Increases Engagement
Have you ever experienced a website that looked nice but was lacking information or confusing? That is why user experience (UX) is of such great significance and an appealing user interface (UI) plays an integral part.
Users will engage with your product more if it is easy and valuable enough for them. This drives engagement metrics such as page views, session duration and other essential measures of online commerce businesses.
UX (user experience) is like the engine of your website; it drives its performance and can make or break its success online. A great UX experience will leave customers satisfied and convert more customers, leading to conversions and customer loyalty as well as improving SEO which drives online success.
4. It Increases Conversions
Ever encountered a tech product that was so difficult and confusing that you ended up calling customer support or joining their technical forums? When a digital product is well designed, user frustration and errors decrease significantly; leading to lower customer support and support costs as a result, freeing up resources for future development or maintenance activities.
UX design must prioritize clarity, simplicity and accessibility for users. Avoid confusing language, imagery and concepts as well as visual friction – such as elements which don’t add value or interfere with their task – in the design.
Search engines take user experience into account when ranking websites, while it also plays an integral part of credibility for any business; studies show that first impressions largely hinge upon design alone; studies also reveal that 75% of website credibility stems from design alone.
