The Power of Extended Reality
Extended Reality refers to virtual reality, augmented reality and mixed reality – three technologies which are already revolutionizing industries such as healthcare, manufacturing and retail.
Retail environments benefit greatly from 3D visualization, helping customers envision how a product will look in their home and reducing returns. Meanwhile, medical practitioners can use it for training surgeries and diagnostic analysis.
Gaming is one of the more enduring forms of extended reality. Popularized in movies and sci-fi novels alike, VR technology can also help students learn. A company called ClassVR equips schools with VR hardware and software for students to explore topics ranging from human anatomy to paintings to how machinery operates.
Extended reality can also have applications in retail, healthcare and manufacturing industries. AR and MR technology can be utilized to increase remote work productivity as well as train employees on specific tasks or keep an eye on a product from anywhere around the world.
XR can be used to design products or test them before their production begins more efficiently than using traditional 3D modeling software. Unfortunately, different hardware platforms use different models and users must translate between environments; therefore developing one headset capable of both AR and VR would solve this issue.
Extended Reality (XR), also known as Extended Realism, refers to technologies which encompass Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). XR encompasses technologies which merge real and digital environments.
Virtual reality technology enables students to take virtual tours of human anatomy or museum exhibits; VR can even bring paper-based science book illustrations “to life” via video.
Utilizing AR or MR can enable businesses to collaborate on product design or client meetings with clients located anywhere around the world using Augmented or Virtual Presence technology. This type of presence enhances communication, boosts client satisfaction and drives greater results for businesses.
AR is used by nearly 1.7 billion mobile phone users globally and consumers crave dynamic experiences. Businesses that provide these opportunities will see greater traffic and sales increases.
Furniture retailers such as IKEA use virtual reality (VR) to enhance customers’ shopping experiences, with virtual showrooms that enable people to envision how a piece of furniture would look in their own homes before purchasing it. Luxury brands are also becoming adept at using VR; Louis Vuitton recently used VR at its Ready-To-Wear Spring 2021 show, so viewers could see each outfit walk down the runway live.
Immersive services like Augmented Reality (AR) are revolutionizing customer experience (CX). From education, medicine, retail and construction companies alike are using AR to develop engaging digital products and experiences which increase retention while creating more personalized learning experiences for their employees.
XR technology has significantly enhanced productivity, engagement and user experience across industries like marketing, education, retail and healthcare. The technology allows for unheard-of efficiencies within these fields – particularly those which involve travel or have other logistical restrictions – without incurring unnecessary travel expenses or restrictions.
Example of VR cardiac arrest training simulation. First responders use it to practice and learn hospital-based defibrillators; AR headsets that support voice control leave practitioners’ hands free for other tasks; remote workers access shared virtual workspaces where they collaborate real-time and feel like they’re together in one space.
Medical professionals can utilize XR imaging technology to detect specific health conditions like arthritis, tissue damage and tumors. Furthermore, surgeons can utilize it for pre-op procedures as an aid for developing effective surgical tactics and 3D models of the human body to ensure successful results from any surgeries they perform.